The Las Vegas Convention and Visitors Authority will appeal to thousands of soccer fans worldwide in a bid to convince them that Las Vegas is the place to go to watch 2026 FIFA World Cup games.
The LVCVA’s Marketing Committee on Monday outlined its strategy to convince fans that Las Vegas is a less expensive place to watch World Cup games scheduled across North America June 11 through July 19.
Even though there won’t be any World Cup games played in Las Vegas, a team of marketers from the LVCVA and contracted R&R Partners will use social media to show how Las Vegas is the perfect place to watch games from the comfort of a race and sports book or with watch parties that are likely to be planned by local resorts.
