‘The Wizard of Oz at Sphere’ taking in up to $2 million a day, could top $1 billion

Wednesday, September 10, 2025 8:40 PM
Photo:  Rich Fury/Sphere Entertainment (courtesy)
  • G. Allen Johnson, San Francisco Chronicle

After struggling to turn a profit, the Sphere might have found its savior: Dorothy.

“The Wizard of Oz at Sphere,” a $100 million Google AI-enhanced version of the 1939 Judy Garland classic formatted to the Las Vegas entertainment venue’s 160,000-square-foot projection space, is selling as much as $2 million in tickets each day since opening in August and is expected to take in more than $1 billion over an open-ended run projected to last several years, according to a report issued by Wolfe Research.

“We expect ‘Wizard of Oz’s’ success will propel gross profit to over $500M in ’26, resulting in Sphere segment AOI (adjusted operating income) approaching $200M, and making the underlying profits of the venue evidently clear and … more investable,” Wolfe Research analyst Peter Supino writes.