Last month, the UK Gambling Commission (UKGC) unveiled one of its most impactful regulatory updates in years: a ban on “mixed product promotions” and a new cap on bonus wagering requirements.
Beginning Dec. 19, gambling operators in the UK will no longer be allowed to bundle sportsbook and casino bonuses into a single promotional offer, a practice long used to cross-sell players across different verticals. In addition, wagering requirements on bonuses will be capped at 10 times the original value in an aim to eliminate promotions that make users bet dozens of times before they can cash out any winnings.
These reforms mark a pivotal moment in the UK’s broader effort to modernize gambling regulation and reduce harm in a rapidly evolving digital landscape.
