The new frontier: Why Africa should not be undervalued or underestimated as a gambling market

The new frontier: Why Africa should not be undervalued or underestimated as a gambling market

Article brief provided by SBC News
  • Ted Orme-Claye, SBC News
October 1, 2022 12:11 PM
  • Ted Orme-Claye, SBC News
  • Africa
  • Commercial Casinos
  • Igaming
  • Sports Betting

‘If it was easy, everyone would do it’ – this sentiment rang through loud and clear at the SBC Summit Barcelona last week, which saw five industry leaders discuss opportunities and difficulties of Africa’s betting market.

Moderated by Simon Burrell, Managing Director – Nigeria at LiveScore Group, the ‘Approaching Africa’ panel examined cross-market comparisons, the role of cryptocurrency and regulatory impacts.

Africa is of course a hugely diverse continent, home to 54 different nations each with varying languages, with European languages spoken widely but also numerous regional dialects.

At Moja Group – operator of the Mojabet brand – company Co-Founder and Director Marc Saba explained that the firm sees the continent as ‘54 unique markets’, exploring opportunities as and when they are identified across borders.