The Choctaw Nation of Oklahoma is expanding its marketing reach to Texas. In anticipation of the potential expansion of gambling in Texas, the tribe could be taking necessary precautions by further establishing its brand in the Lone Star State.
Last week, Grandscape, an outdoor shopping and entertainment destination in North Dallas, struck a branding deal with Choctaw Casinos & Resorts.
The partnership makes Choctaw the “official casino and resort/sports betting partner” of Grandscape. However, that doesn’t mean sports betting is legal in North Dallas.
Kate Wedekind, campaign and media relations manager at Grandscape, said the deal is strictly for branding purposes.
