Sweet suites: Las Vegas casinos lure top customers with an F1 racing trackside experience

Saturday, November 23, 2024 2:42 PM
  • Howard Stutz, The Nevada Independent

Fedor Banuchi spent several days attending the inaugural Formula One Las Vegas Grand Prix a year ago, growing both determined and envious.

As senior vice president of entertainment and special events at the yet-to-open Fontainebleau Las Vegas, Banuchi wanted not just to mirror, but to surpass the longstanding partnership the resort’s sister property — the historic Fontainebleau Miami Beach — achieved with Formula One and its annual race in South Florida.

Fontainebleau’s efforts focused on a bar space on the roof of the F1 Paddock Club, an entertainment venue where spaces are leased to hospitality businesses, including casinos, inside the four-story Grand Prix Plaza building.