A new study from the Sweden gambling regulator Spelinspektionen (SGA) shows a slight year-on-year decrease in channelization towards licensed offerings in 2024.
The report, published on Monday, found the channelization rate for the competitive market in Sweden fell to 85% in 2024, 1% lower than the 86% rate reported in 2023.
The study utilized a different methodology from previous years, after Spelinspektionen tasked itself with developing a new method for calculating the channelization rate… Spelinspektionen’s new methodology utilises player surveys and internet traffic analysis, with 5,767 respondents to the study and 2,032 unlicensed websites identified.
Online casino was found to be a particular pain point in terms of the illegal market, with online casino’s channelization rate estimated to be between 72% and 82%.
