Data has revealed that 36% of Brazilians over the age of 16 have placed some form of sports bets in the past year. The survey was conducted by opinion and market research company PoderData between September 27 and September 29 this year.
The figure is sharply up from the 24% recorded the last time the survey was run. It equates to a sports betting customer base of around 56.1 million people.
Sports betting was legalized initially in 2018, but the legal market didn’t launch until January of this year.
One key aspect of the legalized market was the introduction of measures to mitigate damage caused by betting, including an action plan that provides for mental health care and the ability for bettors to self-exclude from all betting.
