Daily fantasy company SuperDraft is launching a free-to-play sportsbook, its first new product since becoming part of the Caesars family.
The app basically serves as a customer referral engine. In states where sports betting isn’t legal, it will identify possible new users for SuperDraft’s paid fantasy contests, according to CEO Steve Wang. In states where sports betting is legal, it will be used to refer potential real-money bettors to Caesars.
In addition, the app’s prizes will include Caesars Rewards, like vacation packages, dining and golf outings, a way for Caesars to more directly integrate itself.
“The first step is to get our product out there to see what kind of traction we can get,” Wang said in an interview.
