Superbet has acquired Napoleon Sports & Casino in a deal that will allow it to enter the Belgian market.
Romania’s Superbet will acquire 100% of the shares of Napoleon from its current owner, investment fund Waterland Private Equity investments. Superbet said the deal would help its growth across Europe and beyond by providing access to the regulated Belgian market.
Superbet Group chief executive Johnny Hartnett said that in addition to allowing access to a new market, another major benefit of the deal for his business would be welcoming Napoleon’s staff.
“Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan…” he explained.
