Las Vegas posted its highest average daily room rates on record for the Friday and Saturday of Super Bowl weekend, new data released Friday shows.
A report from hospitality analytics firm CoStar found that hotel rates for the region were the highest for a Super Bowl weekend, with an average daily room rate of about $747. The same time period last year had average daily room rates of about $227.
Analysts note that the Super Bowl’s impact on room rates and the revenue generated will continue into the following week’s data because the game was on Sunday. A report on the full weekend is expected in the coming days.