Sue Schneider: Holding the door open for igaming innovators

Saturday, July 12, 2025 11:14 AM
  • United States
  • Hannah Gannagé-Stewart, COMPLETE iGAMING

There are few people in the igaming industry better placed to advise on its future than Sue Schneider. With more than 40 years in gambling, and the past 30 of those focused on igaming, there is little Schneider doesn’t know about the nuances and idiosyncrasies of this industry.

Fortunately, her latest venture, Defy The Odds, is all about sharing that wealth of experience to boost innovation, break down barriers to entry, and keep igaming on its ascendancy.

Launched with fellow igaming leaders Paris Smith and Kelly Kehn, Defy The Odds is a startup launchpad on a mission to improve diversity in the industry while supporting a pipeline of fresh ideas and talent.