Station Casinos adds NFT rewards to loyalty program

Sunday, April 2, 2023 4:38 PM
  • McKenna Ross, Las Vegas Review-Journal

Another Las Vegas-based company is enrolling in the use of non-fungible tokens by rewarding the digital art to players during slot play.

Station Casinos on Friday debuted STN Charms, an extension of its Boarding Pass casino loyalty program that rewards customers with NFTs, a type of unique digital art tied to blockchain technology. At launch, all loyalty members are automatically enrolled and will receive the debut shamrock Charm — an NFT displayed on the slot machine’s service window when a player cards in.

Tom Mikulich, senior vice president of innovation at Station Casinos, said the idea was in the works for a few years.