Sports streaming service DAZN is set to launch a new sports betting brand, with the aim of being up and running in time for the new football season later this year.
DAZN announced it was entering into a partnership with betting and gaming supplier Pragmatic Group to provide the new service, DAZN BET, which will have its headquarters in Gibraltar.
The company said the new business would provide an experience for casual punters to enjoy alongside DAZN’s live sports streaming, reflecting among other things “the trend towards recreational in-play betting”.
DAZN has built up a great deal of experience from the gambling industry among its leadership team in recent months. Chief executive Shay Segev had previously held the same position at Entain, whose former chief commercial officer Sandeep Tiku is set to join DAZN as chief technology officer.
