TopGolf and BetMGM are partnering to make sports betting more prominent, and perhaps more accessible, at driving ranges across the country.
The multi-year agreement covers TopGolf locations in states where BetMGM operates. That currently includes driving ranges in Las Vegas, Nashville, Detroit and Denver, a list that will grow as more states legalize gambling.
Sportsbooks are currently in a massive land-grab for market share, and partnering with media companies, local teams and stadiums is a common way to reach those most likely to wager on games. BetMGM, a 50-50 joint venture between MGM Resorts and Entain, has done many of those partnerships, but has also looked further afield in deals with Buffalo Wild Wings and now TopGolf.
