Sportradar has agreed a deal to provide ParionsSport en ligne, the online sports betting arm of French operator Française des Jeux, with an artificial intelligence driven, near-live sports video content offering.

Delivered in partnership with Sportradar’s technology partner WSC Sports, the Live Channel Promotion product serves up short form video clips from leading European football leagues such as Germany’s Bundesliga, Spanish cup competitions Copa del Rey and the Spanish Super Cup, and Germany’s Basketball Bundesliga.

Sportradar said the service will help create deeper engagement with ParionsSport en ligne’s customer base of sports fans. Users must first subscribe to receive the video content, which will be delivered directly to their mobile devices via a push notification.