Sportradar has acquired Vaix Limited, a developer of Artificial Intelligence (AI) solutions for the igaming industry.
Financial terms of the deal were not disclosed and Sportradar said that the transaction would not have a material impact on its annual outlook for 2022, which it published last month.
Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed more than 60 billion transactions into its AI to offer a personalised experience to more than 50 million users for operators and platforms around the world.
Vaix’s AI technology allows gambling operators to gain a personalised view of customers, which enables them to provide a more targeted, player-friendly experience.
