Durban-based sports betting company, Hollywoodbets, has been named as the new principal partner and front-of-jersey sponsor for Brentford Football Club, a team based in the United Kingdom.
This will be the first time that a South African sports betting company logo will be spread across the front of a Premier League jersey – and across televisions screens around the world.
Brentford FC will play in the top flight of English football for the first time since 1947.
The deal was announced by the two parties and is a major progression from Hollywoodbets’ initial deal with Brentford in November 2020, which made the company an associate sponsor of the London side and resulted in its logo being used on the back of Brentford’s jersey.
