Slot manufacturer’s new machine aims to steer younger demographic onto the gaming floor

Monday, July 21, 2025 2:52 PM
Photo:  Competition Interactive courtesy photo
  • Katie Ann McCarver, Vegas Inc.

What if Mario Kart met real-money gaming?

That’s what Las Vegas-based gaming manufacturer Competition Interactive is attempting to do with Running Rich Grand Prix, a new slot machine complete with a steering wheel that allows players to not only play traditional slots but also a video game-esque race reminiscent of Nintendo’s beloved racing game.

“We’re considering it the beginning of a new era in casino gaming,” said Keith Winters, founder and chief creative officer of Competition Interactive, which he noted was established to introduce the “new, next generation of gaming to the casino floor.”

Running Rich Grand Prix is not just a slot machine, Winters said — it’s a slot machine with an interactive bonus. It features cars and characters, free spins and bonuses. A race bonus allows players to play a video game race, and how they finish in one lap determines their payback.