Sega Sammy striving to become a “comprehensive casino solutions provider” via ongoing expansion of gaming arm

Wednesday, November 5, 2025 7:03 PM
Photo:  CDC Gaming
  • Ben Blaschke, Inside Asian Gaming

Japanese gaming conglomerate Sega Sammy Holdings says it wants to become a “comprehensive casino solutions provider” in order to build a new foundation for business while establishing gaming as the company’s third core pillar. Development of the group’s gaming arm is also becoming more important given that the pachislot and pachinko machine market on which it has relied upon so heavily in the past has continued to shrink, according to Sega Sammy’s President and Group CEO, Haruki Satomi.

The heir to the Sega Sammy throne, built by his father Hajime, outlines his plans for the company in comments contained within Sega Sammy’s 2025 Integrated Report, released this week.