At SBC Summit Americas, one word echoed louder than the badge scanners: omnichannel. It’s the industry’s favorite word salad, tossed into panels, press releases and sales pitches across the floor. It’s vague enough to mean everything, familiar enough that no one questions it, and popular enough that everyone nods along like it’s a strategy.
But only one company came to the table with the receipts. AGS isn’t just talking about omnichannel. They’re scaling it, structuring it, and squeezing real performance from it.
“We basically doubled the business last year,” said Zoe Ebling, Vice President of Interactive. “And we’re on track to see a similar amount of growth this year.”
