The J Resort in Reno is just the beginning.
Jacobs Entertainment CEO Jeff Jacobs unveiled a new name for the former Sands Regency Tuesday along with portions of a $300 million redevelopment of the 750-room downtown Reno hotel-casino he has owned for more than six years.
The remodel is expected to be completed in June. But the developer, who also owns three Gold Dust West casinos in Northern Nevada, two Colorado casinos and an entertainment destination in Cleveland, said it will lead into a second phase that will begin almost as soon as the celebratory ribbon is cut on the current project.
