Similar to the Las Vegas legends who came before him, Richard Branson wants to play among the stars.
But he’s not above walking the casino floor while reviving some vintage Vegas hospitality. The founder of Virgin Group, an island owner prone to flights of fancy, has some Jackie Gaughan or Sam Boyd in him.
Branson was the Master of Keys at Virgin Hotels Las Vegas on Friday morning, trumpeting the resort’s “Unstoppable Weekend” official opening party. The billionaire entrepreneur wore a cherry-red trench coat, working the casino with a jaunty gait befitting a circus ringmaster. Branson beamed while chatting up casino guests.
