Gambling Commission chief executive officer, Andrew Rhodes says the regulator will escalate penalties for failings, adopt more “prescriptive” approach to customer interaction and “ramp up” enforcement if industry continues to fail to live up to the Commission’s standards.

Rhodes made the remarks at the Westminster Media Forum Regulation Conference, where he spoke on the current state of the landscape in the industry ahead of the release of the Gambling Act review white paper. Rhodes hinted that the contents of the white paper should not necessarily be a surprise to anyone paying attention to the GC’s public comments.