FanDuel was one of the first operators to launch in Ontario on April 4, and it took the historic step of entering the market with advertising centered purely on responsible gambling.
“Nowhere in the world has this ever been attempted, and we’re very proud to have delivered a safer gaming message during a key moment of acquisition and still rank among the top three operators in the market,” a FanDuel spokesperson told Sports Handle in an email.
According to a report obtained by Sports Handle from Barclays Equity Research, FanDuel had a 20% share of the sportsbook app downloads in Ontario in the first 10 days after launch. Only theScore Bet (24%) and bet365 (24%) had more downloads than FanDuel.
