Several marquee sporting events are right around the corner. The start of the 2022 NFL season, the World Cup (soccer) and the World Series (MLB) are just a few. Each event provides an opportunity for US online gambling companies to acquire new customers but at a steep cost.
Last year, operators spent a record $1 billion on online gambling advertising. Now, one research firm estimates that amount will drastically increase.
According to BIA Advisory Services, a research firm for the local media industry, operators will spend $1.8 billion on sports betting and online casino (iGaming) advertising. According to the firm’s forecasts, “The online gambling business vertical is presenting a continuing boost for local media sellers that operate in states where gambling is legal.”
