One of the most popular men’s magazine brands is making a foray into the online gambling business. MaximBet casino and sportsbook should launch … later this year. It will be interesting to see if the brand has enough power to overcome its late entry into the market.
The Carousel Group announced its partnership with the media company Monday. The potential rebrand of its online gambling platform is an interesting strategy. However, it might have been necessary to move forward.
According to a press release, the Carousel Group and Maxim plan to push the gambling product through the media channels. Besides the print magazine, Maxim produces digital content through a variety of [media]. Across all its verticals, it counts millions of subscribers.
