Macao, the most lucrative casino gaming market in the world since 2006, is taking a page from an old Strip playbook.

Remember those efforts to draw families to Las Vegas in the 1990s? Casino companies across the valley built thrill rides, roller coasters and Strip-front entertainment to attract audiences to their resorts.

That’s what’s in store for Macao as the government there, taking cues from the Chinese central government in Beijing, is ordering investment in nongaming attractions as a condition of relicensing, a process that will occur through the end of the year.