Las Vegas Mayor Carolyn Goodman remembers driving around Las Vegas decades ago amid the glowing neon signs that gave downtown the nickname of Glitter Gulch.
The signs — made from twisted tubes of electrically excited gas — marked businesses like casinos and motels, beckoning tourists to try their luck at the one-armed bandit or stay awhile.
While many of the old signs have been replaced by more modern digital or LED versions, the city is taking steps to preserve a part of its history by refurbishing the neon signs and putting them back on display.
The sign for the former Par-A-Dice motel is the first of eight signs to be erected along Las Vegas Boulevard as part of the city’s $125 million Las Vegas Boulevard Improvement Project.