After two days of investor meetings at ICE Barcelona, Jefferies Equity Research analyst James Wheatcroft returned with an armful of impressions. His views were shared in a 25 January investor note.
The foremost topic on Wheatcroft’s mind was the rise of prediction markets. He reported that they were “the key discussion point across all meetings. Operators and suppliers continue to see no discernible impact from prediction markets in regulated states, driven by superior product, pricing and promotional capabilities of online sports betting, as well as differences in customer demographics.”
Gaming companies were, Wheatcroft found, more and more viewing prediction markets as an opportunity rather than a menace.
