Portuguese Primeira Liga football club Sporting Clube de Portugal will kick off the 2021-22 season with betting operator Betano as its new front-of-shirt sponsor.
The deal with the Kaizen Gaming-owned brand will last for two years, with the option of renewal for another two years. Betano has operated in Portugal since 2019.
Betano replaces the Portuguese telecommunications and media company NOS in the main sponsor role, however NOS will continue its association with the club, which began in 2015, as an ‘Official Technology Partner’ .
The deals are the result of tripartite talks between Sporting, the current champions of the top-tier Portuguese Primeira Liga, Betano and NOS, to untangle NOS from its former contract.
