Flutter-owned PokerStars has introduced its new PokerStars Exchange product, which uses the same global liquidity pool as the Betfair Exchange.
As an exchange platform, customers may enter their own odds and bet against other customers, with the option to either back or lay a chosen bet.
“We’re always looking at ways to bring PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege,” said Richard Garrod, director of product at PokerStars.
“Our research suggests that our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved.”
