PointsBet has launched an NFL microbet homepage on its app, which reportedly led to a 108% increase in live in-game wagering this past football weekend.
Marketed by Pointsbet as “lightning bets,” the app allows users to wager on the outcome of every NFL play and drive during a game. At this week’s CAA World Congress of Sport, the NBA’s deputy commissioner Mark Tatum suggested that in-game betting will soon account for 70% of all overall bets.
As a result, PointsBet has made an emphasis of micro-betting and claims that its “lightning bets” led to an overall 184% rise in unique customers using the platform week over week. It also said that during last Sunday night’s Ravens-Bengals game, its microbets were “the most popular live markets and third highest in terms of handle.”
