PointsBet has terminated its marketing partnership with the University of Maryland.
The deal, facilitated through a college sports marketing and multimedia rights arm, was ended in late April, according to a PointsBet spokesperson. It involved on-campus advertisements, arena promotions, and marketing across the school’s digital channels and sports radio network broadcasts.
“PointsBet and Playfly Sports have reached a mutual agreement to end their sponsorship at the University of Maryland,” the company said in a statement.
Inspired by a New York Times article detailing gambling apps’ presence on college campuses, Maryland lawmakers passed a bill this session to restrict such partnerships.
