The opening ceremony of the Summer Olympics is always a unique spectacle and 2024’s edition promises to deliver with the world’s elite athletes floating down the Seine River in a nautical Parade of Nations.
The procession will mark the first time that most of the event’s competitors will be gathered together, and in the world of sports, that brings wildly varying levels of fame. Team USA flag-bearers LeBron James and Coco Gauff are well known to almost all American sports consumers, but many would likely struggle to name the majority of the other 590 athletes that comprise the team. In the United States, where legal sports betting has grown massively since the last Summer Games in 2021, this creates a special market for prospective bettors.
