PlayUp, an Australian company that operates online sportsbooks in four U.S. states, broke into the American horse racing world Monday when it launched a new advance-deposit wagering platform in 26 states.
But it comes with a claim that challenges the industry establishment: that PlayUp’s new venture will be “the best, most horseplayer friendly racebook in the industry.”
That may not seem like a shot at other racing or ADW companies on its face, but if there was any doubt, the PlayUp Racebook Twitter account took a direct swipe at TVG – a member of the FanDuel Group that operates one of the largest ADW companies in the U.S. and runs its own horse racing television network – on March 28.
