Playmaker Capital commits to LatAm women’s sport with Chilean partnerships

Tuesday, May 2, 2023 7:53 PM
  • Charlie Horner, SBC Americas

Playmaker Capital has signed a deal with the National Women’s Championship 2023 to ensure its Futbol Sites asset becomes a media partner of the Chilean women’s soccer tournament.

The sports media firm has also reached an agreement to become a streaming partner of the professional soccer clubs, Colo Colo and Universidad de Chile.

Under the provisions of the latter, Futbol Sites’ Chile-facing asset Redgol will deliver live streams of select tournament fixtures via its YouTube channel. The first of these matches to be streamed, Colo Colo vs Universidad de Chile, garnered over 75,000 views on YouTube.

Redgol will live stream fixtures and deliver in-game and post-game analysis throughout the tournament as Universidad de Chile and Colo Colo progress.