Pittsburgh radio station takes dip into sports betting with VSiN format

Sunday, March 13, 2022 11:13 PM
  • Gary Rotstein, Penn Bets

Anyone who listens to any sports-related radio content is accustomed by now to hearing frequent – some would say too frequent – ads for the growing number of legal sportsbooks, but it’s far rarer to hear day-long programming dedicated to sports bettors.

That has just changed in the Pittsburgh market for a sliver of the listening public.

Steel City Media, which owns WRRK, or 96.9 BOB-FM, last month began carrying the all-day format of the Vegas Sports Information Network. The VSiN network’s content consists of talk and news shows dedicated to analysis of sports gambling to both educate and entertain bettors.