Sparket is continuing to gain traction in the gaming industry behind a deal with one of the largest companies in the business.
The customizable B2B platform has secured a partnership with PENN Entertainment adding to a series of recent deals that have led to substantial growth. Sparket and PENN will be working together to enhance the gaming giant’s online casino offerings. As part of the deal, Sparket will provide its social betting technology to PENN Play Casino.
“We’re excited about this relationship,” Sparket CEO Aaron Basch told SBC Americas. “It’s validating what we’ve been working on proving that what we’re doing is actually attractive to new players and different users.”
