Massachusetts regulators got a first look Monday at what to expect as PENN Entertainment rebrands its Barstool Sportsbook to ESPN BET in November. Top of mind for the commission was advertising and the status of the current Barstool Sportsbook, but PENN executives were clear that the company continues to make changes and will be prepared to rebrand next month, though the company is not ready to commit to a specific date.
PENN executives also shared that the reskinning will not affect the current tech stack other than to potentially expand the capability of the hardware to accommodate what PENN believes will be increased interest in its new product.
