Currently, igaming operators invest heavily in player acquisition, but according to PayNearMe, one persistent challenge continues to undermine those efforts: a poor payment experience. In a market where every dollar spent on marketing needs to convert, the payment experience is emerging as a critical — yet often under-optimized — part of the player journey.
“Think about where costs are coming from,” says Anne Hay, Chief Marketing Officer at PayNearMe. “It’s not the transaction when it goes through — it’s when it doesn’t. Every failed deposit is a lost bet, a frustrated player, and revenue left on the table.”
