Flutter Entertainment’s Paddy Power has set up its first sportsbook in a casino, a new concept for the British gaming space following landmark regulatory changes.
The omnichannel bookmaker has opened a sportsbook at the Hippodrome, one of the capital’s largest and grandest casino properties. The sportsbook contains a hospitality area and five-self service betting terminals.
As with the company’s other retail properties the Hippodrome venue will feature live sports coverage, including the Premier League, European football, Formula One, UFC, cricket, horse racing, darts and the NFL.
The move marks a diversification of Paddy Power’s retail offering amid a general decline of betting shop revenue in the UK, with the latest UK Gambling Commission (UKGC) figures showing a 5% year-over-year drop in betting shop gross gambling yield in Q1 2025/26.
