A year ago this week, Pac-12 commissioner George Kliavkoff sketched a strategy for developing future revenue streams during a news conference at T-Mobile Arena in Las Vegas.
He had no idea that USC and UCLA would announce their departures to the Big Ten a few months later, undermining Kliavkoff’s pursuit of a media rights deal that could secure the future of the 108-year-old league.
But one component hasn’t changed an iota: The potential impact of gambling in general, and the sale of statistical data specifically, on college sports.
“Data is part of media rights, and media rights is one of the issues at the top of our agenda,” Kliavkoff said last year. “We will certainly discuss data rights as part of that package.”
