Is Eastern Europe the next big opportunity for the continent’s igaming sector? Entain and Flutter certainly think so if their acquisition strategies of late are anything to go by, but the region is tricky to traverse.
If the views of an SBC Summit Barcelona panel are to be believed, big-name operators will have a more difficult time in Eastern Europe than in other regional markets if they don’t properly consider certain local conditions.
“I don’t believe that it represents an opportunity for any of the big operators and the major players around the world,” said George Athanasopoulos, CEO of Novibet.
“It actually should act as a cautionary tale that unless you have a very local approach and the platform and technology to go with it, you probably should just stick to your big new countries.”
