Stop us if you think we’ve written this story before.
Oops, wait, we wrote on this topic in 2020. Back when sport practitioners weren’t howling about generative artificial intelligence, the Taylor Swift factor or World Series ratings.
Three years ago, we noted neither of us were gamblers nor prepared to act as experts on sport wagering. We simply wanted to explain this sector’s rapid growth.
Back then, laws had changed, states were adopting handles, technology was facilitating easy access and big brands like FanDuel and DraftKings were advertising heavily. The easy money, like milk and honey, had started flowing into team coffers.
