The NFL is still the king when it comes to online sports betting, but is there space in the throne room for an esport or two?

Indeed, the chief executive officer of Rivalry Corp. said Wednesday that they are seeing Ontario sports betting customers that will come through their digital doors to wager on the National Football League and then stick around to punt on League of Legends and other competitive video games.

Toronto-based Rivalry is known for its focus on esports, but it has discovered an esports-like approach isn’t necessarily the best way to lure in football bettors. So, this NFL season the online sportsbook has been trying to attract Ontario-based bettors with a “bespoke” offering that includes the ability to stream games on its website.