With the highly anticipated launch of Ontario’s open iGaming market in the coming weeks and months, private sportsbook operators are busy firming up their plans and strategies to compete against each other for the sports betting dollars of Canadian consumers. With dozens of sportsbooks applying for licenses to operate in the province, which is home to roughly 15 million Canadians, the competition will be fierce.
PointsBet and FanDuel are among sportsbooks aggressively positioning themselves to compete in the Ontario market, with approaches that have both similarities and differences. PointsBet Canada Chief Commercial Officer Nic Sulsky and Conor Murray, the senior growth director at FanDuel, both took the virtual podium Saturday on a sports betting panel organized by Western University, which is located in London, Ontario. The hour-long discussion focused on the challenges each company is facing entering the Canadian market, and what some of their strategies will be to attract Ontario sports bettors.
