Just over a month after inking a partnership with the NFL, the Ontario Lottery and Gaming Corporation made another major announcement Wednesday morning: OLG is partnering with the NHL to become the league’s first sports betting partner in Canada.
The multi-year deal will designate OLG’s PROLINE (retail) and PROLINE+ (online) as the official sportsbook product of the NHL, just days before the 2022 NHL Heritage Classic between the Toronto Maple Leafs and Buffalo Sabres in Hamilton, Ontario. OLG is sponsoring the outdoor event and its pregame festivities. Two NHL teams – the Ottawa Senators and Maple Leafs – play their home games in the province of Ontario.
