When the state of New York opened its online sports betting industry in January, an unprecedented $1.6 billion in wagers were placed to smash the previous record established by Arizona for the most opulent opening in U.S. sports betting.

In the race to attract new bettors, sportsbooks spent lavishly on advertising and marketing campaigns to promote generous inducements. Caesars, for example, offered $3,000 (U.S.) in “free bets” to sign up for its sportsbook app.

When Ontario opens its sports betting market on April 4, sportsbooks will be prohibited from promoting big bonus offers on TV and radio commercials, digital media ads and billboards. And that suits Aubrey Levy just fine.