Three months ago, as he took over as president of Virgin Hotel, Cliff Atkinson said the Las Vegas Grand Prix would be the hotel’s “re-coming out party into the market and into the world.”
Atkinson has validated that claim. The hotel’s party schedule runs throughout the day and night during race week. Virgin is the F1 sponsor of the East Harmon Zone, just east of the starting grid and pit building on the corner of Paradise Road and Harmon Avenue.
The hotel is off the Strip, close to the track but still accessible. Virgin is F1’s home ride-share drop point.
